Company Analysis:

We Indians love our food. We live to eat. The food-tech unicorn Zomato helped in revolutionizing the way Indians perceive their food.

Bringing food to the doorsteps, easing out the ‘where to dine’ worries with the bonus of superb discounts and excellent ‘Live’ tracking features, Zomato turned the food into a business, and a profitable one at that.

GAEE JMI presents a publication on Zomato– its history, business model, revenue stream and future goals.

Case Study:
HIKE Messenger

“In a world of so many possibilities, the key is to focus on a few things with the right probabilities. That’s half the battle won.” – Kavin Bharti Mittal (Hike’s founder)

Kavin wrote this in a blogpost in January 2020, the year Hike’s operating revenue plummeted to a mere ₹13,000. So what went wrong for India’s tenth unicorn? Why couldn’t it sustain its user base unlike its rival WhatsApp? To answer these questions and more, GAEE JMI presents to you a gently curated case study on Hike Messenger.