Case Study:

All about Hike Messenger

“In a world of so many possibilities, the key is to focus on a few things with the right probabilities. That’s half the battle won.” – Kavin Bharti Mittal (Hike’s founder)

Kavin wrote this in a blogpost in January 2020, the year Hike’s operating revenue plummeted to a mere ₹13,000.

So what went wrong for India’s tenth unicorn? Why couldn’t it sustain its user base unlike its rival WhatsApp? To answer these questions and more, GAEE JMI presents to you a gently curated case study on Hike Messenger.

Meet the Team